Social Media Best Practices

For a full explanation of Grotto’s pre-evangelization strategy, high-level social media best practices, and an introduction to workflow resources, view our one-hour digital evangelization webinar.
Are you following Grotto Network across platforms?
Best Practices Social Media Content Matrix:

How to easily re-share Grotto Network graphics:
When you share our graphics or other content, please be sure to credit @GrottoNetwork in the social copy.
How to create your own graphics:
If you don’t have a designer on staff, these are easy-to-use, free resources for creating social-optimized graphics and posts.
Canva: https://www.canva.com/app/
Adobe Spark: https://spark.adobe.com/
What metrics should you be using to measure impact?
Here are some suggestions on where to start.
How should you be using Instagram Stories?
Building a balanced history with your feed posts is fundamental to our pre-evangelization strategy, but what about Instagram Stories? Here are some fundamentals to keep in mind.
Non-Grotto Resources to Explore:
Instagram vs Facebook — a breakdown
Getting Started with an Instagram Account for Business
How Do People Perceive and Use Instagram Stories and Feed?
Ideas for Things to Try on Instagram
How Top Brands Use Memes on Instagram
Complete Guide to Social Media Event Promotion
Looking for more resources and support?
We would love to work with you in a more personal way! If you are looking for more resources and support, are interested in a free consultation and coaching, or have a question specific to your ministry, please reach out to our Social Media Manager, Adrienne Garalde: agaralde@nd.edu.
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